creative direction/experience design

Novartis "Cosentyx"

Navigating the strict regulations and complex narratives of pharmaceutical marketing, I led the brand activation for Novartis' Cosentyx at a major medical conference with MCCGLC. Working within a £2 million budget, I transformed a carefully developed in-house brand narrative into a large-scale, immersive booth design. From concept development and iterative design to client communication, budget control, and sourcing fabrication partners, I drove the project from initial vision to impactful physical experience.